There's no question that almost every brand should be on social media—but if you're not supporting your posts with paid advertising, is anyone seeing your posts? Research company L2 looked at the latest social media advertising trends and found that unpromoted posts generated an average of 192 interactions (likes, shares, comments) per post—that's 96% less than promoted content. In our infographic, we look at why supporting your social media campaigns should be part of your strategic media plan.
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